GRANDOVER RESORT & SPA
Grandover Resort had a dilemma. Positioned between Charlotte and Pinehurst made it tough for this premier resort to get noticed. The management team brought in the GC to figure out where they fit in consumer’s lives. With an understanding and open mind, the Resort invested in new branding, website, marketing and upgrades to not only get noticed but put “heads in the beds.” They are now recommending folks try vacancies in Charlotte or Pinehurst.
Graphic Collective has worked with us during a major renovation and rebranding of the conference resort property. The projects included designing a new website and creating a suite of new logos and a brand guide to reflect a new vision for the property. In addition to photography sessions, they have been the creative force behind our marketing for print and digital. The team at Graphic Collective have become an extension of our marketing department, always on point with suggestions, and they’re just fun to work with.
GRANDOVER, DIRECTOR OF SALES & MARKETING